Sasha Pivovarova fronts the 2011 campaign for Juicy Couture's best-selling fragrance, Viva La Juicy, photographed by Inez & Vinoodh.
“We took our inspiration from a beautiful girl in the afterglow of a wonderful evening,” said Nealz. “She gets dressed in couture, goes out to a party, has a great time, and even possibly gets into a bit of trouble. Nothing says ‘Viva La Juicy’ better than that.”
Courtesy of Juicy Couture