Elie Saab said he wanted to create "a fragrance which expresses a radiant femininity and which includes the duality of my world: the light of the Middle East and the modernity of the West."
Francis Kurkdjian: What I found fascinating in working for Elie Saab, was the idea of interpreting light; I didn’t have any specific images in mind, just sensations: the whiteness of the sun at its zenith, radiant femininity, a modern interpretation of voluptuousness."
The body products include: shower gel 200 ml, body lotion 200 ml, body cream 150 ml and deodorant spray 100 ml.
Update: If you live in UK, might be good to know that Elie Saab Le Parfum is exclusively available at Harrods from July 2, 2011. It will be available nationwide at all leading department stores, including Selfridges and Harvey Nichols, from August 22, 2011. Prices are £38 for 30ml and £55 for 50ml Eau de Parfum while Body Cream is £44 for 150ml.
It has already been launched in Dubai.
The ad campaign is fronted by Anja Rubik.
